This week we will be discussing about digital campaign tools and how should companies approach them. As we all know, there are 2 forms of media a business can use to run campaign and they are traditional media and new media. Traditional media comes in forms like newspaper, magazines, television and radio. New media however …
Category Archives: Uncategorized
SEM vs SEO. When should companies use them?
In this weeks post, we are going to discuss what is SEM and SEO and which of these should companies/businesses use to gain better reach for their users. Firstly, let us go through the basics of SEM and SEO. In summary, search engine marketing (SEM) are paid strategies which companies use to appear in a …
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Improving user experience through big data
Big data and the internet of things have, without a doubt, become a part of our everyday lives and we can’t live without it. For example, the first thing I do when I wake up every morning when i turn off my alarm, is to scroll through my Whatsapp for conversations I’ve missed then, Facebook …
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Changing marketing through mobile technology
In this week’s topic, I will be discussing about how time and space aspects of mobile technology are changing marketing. Let’s jump right in. In a paper written by Andreas Kaplan, he explains that there are 4 categories based on time and location sensitivity of mobile technology and how they are changing marketing. They are …
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Best way to spread ideas through social media
This week, after looking at the lecture materials, i’ve decided to talk about the best theory to spread ideas through social media. From what i know, there are 3 theories/approach that suggests the spread of ideas through social media. They are 1) message characteristics (Jonah Berger), 2) the network characteristics (Malcolm Gladwell) and 3) people characteristics …
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The Social Network
In this blog, i’m going to talk about the different types of Facebook users and how are they grouped based on online business models. In this article, https://themanifest.com/social-media/how-people-use-social-media-2018 , it is shown that social media has become a daily part of our lives. With almost 86% of the respondents saying that they use social media …
My First Blog Post
Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the …
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